The 1 Thing People Want Most of All

People tend to seek financial advice when they have a specific need or problem. It may be that there are concerned that their money is working hard enough, or they believe they are paying too much in charges for their existing pensions and ISAs or they are at the point of retiring and need a helping hand through the maze of income options.

Whatever the motivation to get in contact with a financial adviser it is usually only a surface problem. Superficially, nobody really cares if their money is working hard enough, or they are paying too much in charges or what the income options are.

The real motivation is the effect of these headline issues. The common denominator of the issues that people bring into a financial planner’s or IFA’s office is that they want to make sure they will have enough money. Enough money to be able to live their ideal lifestyle, for the rest of their lives.

And when that is distilled down further it leads to the one thing, I find, people want most of all:


That is the freedom to do what they want to do when they want to do it.

The freedom that comes with choices.

The freedom to do the things you have always wanted but never been able to.

The freedom that comes from financial independence such that you choose whether you continue to work or not.

The freedom from worry. When you know that you have the financial security such that you will never have to rely on anyone else be it the State or your children.

In my experience, everything else is a building block on the way to freedom.

If you want to see how and when you can be financially free contact me.


Photo by Mohamed Nohassi on Unsplash

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